Fuzzy Product Configuration based on Market Segmentation to Form a Product Family
نویسندگان
چکیده
Product configuration is a key issue in the development of products which most closely conform to the expectations of customers, thereby enhancing customer satisfaction. It provides a means to customize products in such a way as to meet the requirements of different niches of the market. In this context, this paper proposes a fuzzy product configuration procedure to define product configurations based on the requirements of different market segments. A customer satisfaction metric is also proposed, which would be applied to each configuration. An illustrative example is provided to demonstrate the applicability and practicality of this procedure.
منابع مشابه
Market segmentation for product family positioning based on fuzzy clustering
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